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About Gyri

About Gyri

Blending academic insight with a deep cultural perspective, Gyri Susrud offers a unique lens on Norwegian design—its evolution, its design, and its place in today’s creative landscape. As a designer, researcher and cultural historian, her talks weave together history, her love for textiles, and cultural identity to inspire new ways of seeing and making.

Gyri has presented keynote lectures at events including Oslo Design Fair, where her engaging and thoughtful approach has resonated with design professionals, educators, and students alike.

She is available for:

  • Keynote talks at design conferences and cultural events
  • Guest lectures for university design programs
  • Interactive workshops exploring Norwegian patterns, material culture, and design thinking

Whether unpacking the symbolism of a traditional textile or spotlighting emerging Nordic design voices, her sessions invite audiences to look closely—and think critically.

About the Brand

The brand idea, Gyri Design, was born in the Norwegian mountains, where the designer and founder, Gyri S. Susrud, grew up spending holidays with her family in their ancestral home in Telemark. It is traditional in this region for ceilings, furniture, and decorative objects to be painted using 'Rosemaling', a decorative art form originating from the Rococo period. The cabin’s walls were also decorated with beautiful wall-hanging textiles that had been hand-woven by the Gyri’s great-grand mother and grandmother. The designs take inspiration from Scandinavian rural areas and also from patterns found in Norwegian historical city houses dating back to the 18th-19th century. 

Gyri has always been fascinated by design, colour, form, architecture, art and history. But she took this extraordinary cultural heritage for granted until she returned to the cabin as an adult, having lived abroad for many years. Having completed her MA in Fine and Decorative Arts at the Sotheby’s Institute, and working in art galleries in London, she now saw these objects and techniques with a new eye for appreciating cultural history, tradition, and craftsmanship, and determined to revive these traditions in a way that would harmonise with modern living.

Lectures

Norwegian Folk Art in Contemporary Design

Patterns with Meaning. Traditional patterns aren’t just decorative—they carry stories, symbols, and soul. From rosemaling to weaving, Gyri explores how historic motifs can be reimagined in fresh, modern ways—rooted in heritage, yet alive with new potential. Gyri asks: What if patterns aren’t relics, but living forms still speaking to us today?

Cultural Heritage in a Modern World

Living Traditions. Craft in Norway has always been deeply connected to season, place, and rhythm. In this talk, Gyri reveals how techniques like carving, weaving, and embroidery hold timeless wisdom—and how they can guide a new generation of designers. Gyri asks: What if tradition isn’t behind us, but beneath us—quietly shaping the future?

Designing with Purpose

Sustainability Meets Storytelling. Design becomes powerful when it means something. Gyri shares how care, longevity, and storytelling can transform not only the product—but the entire design process. When meaning leads, sustainability follows. Gyri asks: What happens when we design not for trends, but for connection?

Upcoming Workshops

Designing with Purpose

Sustainability and Storytelling in Practice

This workshop invites participants to pause and reflect: Which part of the history and what values shape the way we design? Does these designs, space and products originate from a historical style or time? Through storytelling exercises, material explorations such as textiles, decorative art, arts and furniture, and brand reflections, participants work on aligning their creative vision with sustainability, ethics, and emotional impact.


What participants will do:

  • Define their personal or brand values
  • Explore how story, culture, and longevity can inform design
  • Work with materials and concepts that reflect intention
  • Create a concept piece, narrative, or small product or space idea

For: Independent designers, entrepreneurs, students, creative teams

Outcome: A value-based design concept or product idea with a narrative backbone

Book Gyri

Please reach out to inquire about availability or request a custom workshop.